Sports Illustrated Campus Rush
Deputy Design Director: Alicia Hallett, Front End Developer: Louis Gubitosi, Designer: Erica Cotten, Intern: Mary Kate Henry
Campus Rush is a Sports Illustrated vertical devoted to “the passion, culture and lifestyle of college football.” The brand extension is set to complement SI’s breaking news and feature reporting from a team that includes more than 60 student writers from across the country.
Joining forces with the team at Rebel Mouse we handed off a homepage design and style guide for site wide design implementation and development. Using their digital publishing platform, SI was able to create a vibrant content experience which builds social communities and continually grows audiences across the web.
For the full experience please check out Campus Rush.