Netflix x T Brand Studio

Creative Direction

Netflix approached T Brand Studio to create a Paid Post immediately after their documentary, 13TH, received an Academy Award nomination. This Paid Post leverages the momentum and continues an important and relevant conversation about the current state of prisons in America.

This well-researched article explores a loophole in the 13th amendment that allows involuntary servitude to persist in present day prisons. Through custom illustrations, NYT archival content, video clips from the documentary, maps and charts, this program tells a powerful story about the prison system and racial inequality in America.

Recognition: 2018 Webby award winner: PEOPLE’S CHOICE
Press: Ava DuVernay Promotion

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